San Francisco Giants and KNBR 680 to offer free in market live streaming of radio broadcasts.

This is interesting to see what starts happening with the streaming and radio rights with the MLB and the MLB teams. MLB when it comes to the video and audio aspects of the their intellectual property are really tight fisted. Now if they only went after Facebook to get rid of the ads for bootleg jerseys the way they go after audio/video for games.

As part of its new multi-year agreement with broadcast partner KNBR 680, the Giants will become the first team in Major League Baseball to offer free, in-market live streaming of its radio broadcasts.
“KNBR has been part of our Giants family for most of our 60 years in San Francisco. We are thrilled to continue our partnership and to provide fans with additional access to our radio broadcasts and the best play-by-play announcers in all of baseball through live streaming,” said Giants President & CEO Larry Baer.
The first live stream will be available tonight (Friday, June 1) when the Giants take on the Philadelphia Phillies at 7:15 p.m. (PDT) at AT&T Park. The live stream will be delivered by TuneIn, the leading global streaming live audio service, and can be accessed through KNBR.com or by downloading the TuneIn app at https://tunein.com/radio/KNBR-680-s34231/
“KNBR and Cumulus Media are proud to continue our 40 year partnership with the San Francisco Giants. At the same time, we’re extremely excited to announce that KNBR, in partnership with TuneIn, will be the first radio station in Major League Baseball to offer Giants fans the ability to stream the games, live and free of charge in Northern California,” said Dave Milner, Executive Vice President, Operations, Cumulus Media. “Now every Giants game broadcast over the air on KNBR 680, will also be heard online at knbr.com, or the KNBR channel on TuneIn’s mobile app.”
Earlier this year, the Giants and KNBR 680 finalized a multi-year extension to broadcast Giants games on the Sports Leader into the next decade.

This can change the landscape of audio distribution and consumption for the teams and fans.