FOUR POINTS FLUSHING.

Four Points Flushing. The Official Hotel of the Queens Baseball Convention and The MediaGoon.com

Thursday, March 21, 2019

Minor League Baseball Expands “Copa de la Diversión” for 2019



ST. PETERSBURG, Fla., March 21, 2019 — Minor League BaseballTM (MiLBTM) this week revealed the on-field identities of the 72 teams participating in its 2019 “Copa de la DiversiónTM” (“Fun CupTM”) competition. Entering its second season, Copa de la Diversión (“Copa”) serves as the centerpiece of MiLB’s “Es Divertido Ser Un FanTM” (“It’s Fun to be A FanTM”) Hispanic fan engagement initiative.
The inaugural campaign in 2018 far exceeded community impact, fan engagement and game attendance projections, earning numerous awards and recognitions for its authentic approach to engaging with Hispanic communities nationwide. In 2018, Copa de la Diversión games drew significantly larger crowds – 24.4 percent larger – than non- Copa games. Overall attendance for the Copa-designated games was 12.6 percent more than attendance for the same dates in 2017.
On Monday, Sports Business Journal unveiled its 2019 Sports Business Award nominees, naming Minor League Baseball: Copa de la Diversión one of four finalists for its “Sports Breakthrough of the Year” award, with winners to be announced at the Sports Business Awards on May 22 in New York City.
“We worked for more than three years researching and developing the Copa de la Diversión platform, and we knew that if we built an authentic, culturally-relevant campaign, our entire fan base – not just Hispanic fans – would embrace it,” said Kurt Hunzeker, Minor League Baseball’s vice president of marketing strategy and research. “The way Copa resonated with our communities almost immediately after we started unveiling the identities last year truly signaled that our focus, direction and execution was correct. The positive fan feedback coupled with the quantifiable increases in key metrics helped shape our strategy as we prepare for more ‘divertido’ this season.”
Building off the inaugural season’s successes, all 33 MiLB teams that participated in Copa last year are returning in 2019, joining 39 additional teams seeking to strengthen their connections with Hispanic fans in their respective communities. By the end of this week, all 72 participating Copa teams will have held unveiling events showcasing their culturally-relevant on-field personas honoring the local Hispanic community. Each participating team will adopt these new personas via on-field jerseys and caps during 397 Copa-designated games throughout the 2019 season.
MiLB also introduced a new, Copa-specific website featuring each participating team’s unique identity, the story behind its Hispanic on-field persona and links for fans to purchase tickets to the Copa ballpark events and order merchandise, including on-field caps, T-shirts and other branded apparel.
The participating MiLB teams unveiling Copa de la Diversión brand identities this week are listed below in alpha order. Teams listed in blue debuted in 2018, while those in red are identities new to the program in 2019.
Minor League Baseball Team
page1image50591616
Spanish-Language Name
page1image50592768
Translation
page1image48460816
page1image50588928
Albuquerque Isotopes
page1image50577152
Mariachis de Nuevo México
page1image50571776
New Mexico Mariachis
page1image50499904
Arkansas Travelers
page1image50501248
Diamantes de Arkansas
page1image50500672
Diamonds
page1image50502016
Bowie Baysox
page1image50545984
Cangrejos Fantasmas de Chesapeake
page1image50551168
Chesapeake Ghost Crabs
page1image50560192
Bradenton Marauders
page1image50556736
Bradenton Barbanegras
page1image50364608
Blackbeards
page1image50365568
Brooklyn Cyclones
page1image50366336
Brooklyn Jefes
page1image50367104
Bosses
page1image50367872
Carolina Mudcats
page1image50368448
Pescados de Carolina
page1image50369024
Fish
page1image50369792
Charleston RiverDogs
page1image50370752
Perros Santos de Charleston
page1image50371328
Holy Dogs
page1image50371712
Charlotte Knights
page1image50372672
Caballeros de Charlotte
page1image50373440
Knights
page1image50374208
Chattanooga Lookouts
page1image50374976
Montañas de Chattanooga
page1image50371904
Mountains
page1image50517824
Clinton LumberKings
page1image50381952
Clinton Elotes
page1image50375744
Mexican-Style Street Corn
Columbia Fireflies
Chicharrones de Columbia
Pork Rinds
Columbus Clippers
Veleros de Columbia
Sailboats
Corpus Christi Hooks
Corpus Christi Raspas
Snow Cones
Daytona Tortugas
Daytona Tortugas
Turtles
Delmarva Shorebirds
Gallos de Delmarva
Roosters
page2image48511088page2image48939008page2image48939120page2image48939232
page2image48524224page2image48522992page2image48521760page2image50845120page2image48521536page2image48521424page2image48521312page2image50846464page2image48521200page2image48521088page2image48520976page2image50847808page2image48520864page2image48520752page2image48522768page2image50849152page2image48522656page2image48522544page2image48522432page2image50850496page2image48522320page2image48522208page2image48524000page2image50851840page2image48523888page2image48523776page2image48523664page2image50853184page2image48523552page2image48523440page2image48525232page2image50854528page2image48525120page2image48525008page2image48524896page2image50790400page2image48524784page2image48524672page2image48526464page2image50791744page2image48526352page2image48526240page2image48526128page2image50793088page2image48526016page2image48525904page2image48527696page2image50794432page2image48527584page2image48527472page2image48527360page2image50795776page2image48527248page2image48527136page2image48528928page2image50733120page2image48510080page2image48509968page2image48509856page2image50734464page2image48509744page2image48509632page2image48509520page2image50735808page2image48509408page2image48509296page2image48509184page2image50737152page2image48509072page2image48508960page2image48508848page2image50738496page2image48508736page2image48508624page2image48508512page2image50739840page2image48508400page2image48508288page2image48508176page2image50806784page2image48508064page2image48507952page2image48507840page2image50808128page2image48507728page2image48507616page2image48507504page2image50809472page2image48507392page2image48507280page2image48507168page2image50810816page2image48507056page2image48506944page2image48506832page2image50812160page2image48506720page2image48506608page2image48506496page2image50813504page2image48506384page2image48506272page2image48506160page2image50814848page2image48506048page2image48505936page2image48505824page2image50816192page2image48500000page2image48505712page2image48505600page2image50817536page2image48505488page2image48505376page2image48505264page2image50818880page2image48528816page2image48528704page2image48528592page2image50798272page2image48528480page2image48528368page2image48545792page2image50799616page2image48545904page2image48546016page2image48546128page2image50800960page2image48546240page2image48546352page2image48546464page2image50802304page2image48546576page2image48546688page2image48546800page2image50803648page2image48546912page2image48547024page2image48547136page2image50804992page2image48547248page2image48547360page2image48547472page2image50806336page2image48547584page2image48547696page2image48547808page2image50627520page2image48547920page2image48548032page2image48548144page2image50628864page2image48548256page2image48548368page2image48548480page2image50630208page2image48548592page2image48548704page2image48548816page2image50631552page2image48548928page2image48549040page2image48549152page2image50632896page2image48549264page2image48549376page2image48549488page2image50634240page2image48549600page2image48549712page2image48549824page2image50635584page2image48549936page2image48550048page2image48550160page2image50636928page2image48550272page2image48550384page2image48550496page2image50638272page2image48550608page2image48550720page2image48550832page2image50639616page2image48550944page2image48551056page2image48551168page2image50640960page2image48551280page2image48551392page2image48551504page2image50642304page2image48551616page2image48551728page2image48551840page2image50643712page2image48551952page2image48552064page2image48552176page2image50645056page2image48552288page2image48552400page2image48552512page2image50646400page2image48552624page2image48552736page2image48552848page2image50647744page2image48552960page2image48553072page2image48553184page2image50649088page2image48553296page2image48553408page2image48553520page2image50650432page2image48553632page2image50651008page2image50651200page2image48553744page2image50651968page2image50652160
The 397-game event series begins on April 5 with four games being played in Columbus, Ohio; Lexington, Kentucky; Richmond, Virginia; and Lancaster, California.
As a direct result of Copa’s immense success in 2018, MiLB announced an agreement with ECHO Incorporated making it the “Official Outdoor Power Tool of MiLB” and the “Official Outdoor Power Tool of Copa de la Diversión” (“Herramienta Oficial de la Copa de la Diversión”) last November. Additionally, MiLB announced in December apartnership with the Lupus Foundation of America (LFA) to become an “Official Charity of MiLB Copa de la Diversión,” making it the first-ever philanthropic partner tied specifically to MiLB's Hispanic fan engagement initiative.
###
About Minor League Baseball
Minor League Baseball is the governing body for all professional baseball teams in the United States, Canada, and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. In 2018, Minor League Baseball attracted nearly 40.5 million fans to its ballparks to see baseball’s future stars and experience affordable family-friendly entertainment that has been a staple of Minor League Baseball since 1901. Visitwww.MiLB.com, and follow us on FacebookInstagram and Twitter.

No comments: