Minor League Baseball Expands “Copa de la Diversión” for 2019

ST. PETERSBURG, Fla., March 21, 2019 — Minor League BaseballTM (MiLBTM) this week revealed the on-field identities of the 72 teams participating in its 2019 “Copa de la DiversiónTM” (“Fun CupTM”) competition. Entering its second season, Copa de la Diversión (“Copa”) serves as the centerpiece of MiLB’s “Es Divertido Ser Un FanTM” (“It’s Fun to be A FanTM”) Hispanic fan engagement initiative.
The inaugural campaign in 2018 far exceeded community impact, fan engagement and game attendance projections, earning numerous awards and recognitions for its authentic approach to engaging with Hispanic communities nationwide. In 2018, Copa de la Diversión games drew significantly larger crowds – 24.4 percent larger – than non- Copa games. Overall attendance for the Copa-designated games was 12.6 percent more than attendance for the same dates in 2017.
On Monday, Sports Business Journal unveiled its 2019 Sports Business Award nominees, naming Minor League Baseball: Copa de la Diversión one of four finalists for its “Sports Breakthrough of the Year” award, with winners to be announced at the Sports Business Awards on May 22 in New York City.
“We worked for more than three years researching and developing the Copa de la Diversión platform, and we knew that if we built an authentic, culturally-relevant campaign, our entire fan base – not just Hispanic fans – would embrace it,” said Kurt Hunzeker, Minor League Baseball’s vice president of marketing strategy and research. “The way Copa resonated with our communities almost immediately after we started unveiling the identities last year truly signaled that our focus, direction and execution was correct. The positive fan feedback coupled with the quantifiable increases in key metrics helped shape our strategy as we prepare for more ‘divertido’ this season.”
Building off the inaugural season’s successes, all 33 MiLB teams that participated in Copa last year are returning in 2019, joining 39 additional teams seeking to strengthen their connections with Hispanic fans in their respective communities. By the end of this week, all 72 participating Copa teams will have held unveiling events showcasing their culturally-relevant on-field personas honoring the local Hispanic community. Each participating team will adopt these new personas via on-field jerseys and caps during 397 Copa-designated games throughout the 2019 season.
MiLB also introduced a new, Copa-specific website featuring each participating team’s unique identity, the story behind its Hispanic on-field persona and links for fans to purchase tickets to the Copa ballpark events and order merchandise, including on-field caps, T-shirts and other branded apparel.
The participating MiLB teams unveiling Copa de la Diversión brand identities this week are listed below in alpha order. Teams listed in blue debuted in 2018, while those in red are identities new to the program in 2019.

Minor League Baseball Team	Spanish-Language Name	Translation
Albuquerque Isotopes	Mariachis de Nuevo México	New Mexico Mariachis
Arkansas Travelers	Diamantes de Arkansas	Diamonds
Bowie Baysox	Cangrejos Fantasmas de Chesapeake	Chesapeake Ghost Crabs
Bradenton Marauders	Bradenton Barbanegras	Blackbeards
Brooklyn Cyclones	Brooklyn Jefes	Bosses
Carolina Mudcats	Pescados de Carolina	Fish
Charleston RiverDogs	Perros Santos de Charleston	Holy Dogs
Charlotte Knights	Caballeros de Charlotte	Knights
Chattanooga Lookouts	Montañas de Chattanooga	Mountains
Clinton LumberKings	Clinton Elotes	Mexican-Style Street Corn
Columbia Fireflies	Chicharrones de Columbia	Pork Rinds
Columbus Clippers	Veleros de Columbia	Sailboats
Corpus Christi Hooks	Corpus Christi Raspas	Snow Cones
Daytona Tortugas	Daytona Tortugas	Turtles
Delmarva Shorebirds	Gallos de Delmarva	Roosters

The 397-game event series begins on April 5 with four games being played in Columbus, Ohio; Lexington, Kentucky; Richmond, Virginia; and Lancaster, California.
As a direct result of Copa’s immense success in 2018, MiLB announced an agreement with ECHO Incorporated making it the “Official Outdoor Power Tool of MiLB” and the “Official Outdoor Power Tool of Copa de la Diversión” (“Herramienta Oficial de la Copa de la Diversión”) last November. Additionally, MiLB announced in December apartnership with the Lupus Foundation of America (LFA) to become an “Official Charity of MiLB Copa de la Diversión,” making it the first-ever philanthropic partner tied specifically to MiLB's Hispanic fan engagement initiative.
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Minor League Baseball is the governing body for all professional baseball teams in the United States, Canada, and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. In 2018, Minor League Baseball attracted nearly 40.5 million fans to its ballparks to see baseball’s future stars and experience affordable family-friendly entertainment that has been a staple of Minor League Baseball since 1901. Visitwww.MiLB.com, and follow us on Facebook, Instagram and Twitter.