Just when you think Darren has run out of innovative things he breaks out this...
The 7 Line truck is finally here, and it's going to open up our doors to a whole slew of great avenues for the brand.
We've needed a work vehicle for a while, but I kept pushing it off with hopes that my master plan would finally come to life. After getting the blessing of MLB, I went full steam ahead to purchase a vehicle and get it outfitted with everything on the wish list.
We hired Will Castro from Unique to do all the customizations, and the finished product is FIRE. So besides just looking awesome on the road, what's it for? A lot.
First off is the expected. Picking up supplies, and dropping off deliveries to our Citi Field kiosk.
On The 7 Line Army home outing days we'll bring the truck to our tailgate parties. Besides making it a whole lot easier to bring party necessities, T7LA resident DJ Elvis, aka Chrome Dome, now how has a booth on wheels.
We also signed up to be a part of Patchogue's Alive After 5 festival. Main Street gets shut down four nights per summer, and it turns in to a giant street fair with live music, vendors, and food trucks. Most of the bars on the block set up on the street, and we'll be there with our merch mobile. It's a really great time, and I highly recommend you circle June 27th, July 11th and 25th, and August 8th on your calendars.
The truck was mainly designed to be a store on wheels. The interior walls are slotted so we can hang our merchandise, and the tv outside will act as our "menu". We plan to release some exclusive truck only merch, so stay tuned for that if you like some rare items for your collection.
We'll also use the truck for parades. Like Monday's Memorial Day Parade in Little Neck / Douglaston, Queens.
All set for the Little Neck / Douglaston Memorial Day parade. Tossing out a couple hundred @The7LineArmy shirseys along the route.
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We plan to team up with local bars for sales / viewing parties. They'd need to have their own parking lots (we can't sell on the street without a permit), and we'll then head inside to watch the game. Let us know where you'd like to see us roll up.
Lastly, the truck is equipped with WiFi. This is huge for Orange And Blue Thing. We'll be able to drive the truck pretty much anywhere and broadcast our show from our set on wheels. So many possibilities here. Especially for guests that can't make it our to our warehouse. We'll go to them.
If you see us out on the road, snap a pic and tag us. We'll pick a few winners each month to get a free care package.
If you catch us on the road, post a pic across social media and tag us. We’ll select a few winners monthly to win a free care package.
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Join our mailing list to get a heads up once we have a schedule of dates and locations set for the truck this summer.
Thanks for supporting T7L all these years! None of this would have ever been possible without the legions of Mets fans who have supported the brand these last 11 seasons.
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