WHAT ARE YOUR ROLES IN THE COMPANY AS WELL AS
FOR THE MIKE’S BIKE PROJECT?
HOW SIMILAR IS THE BIKE TO THE ONE MIKE IS RIDING IN
STRANGER THINGS?
WHAT WAS THE REASONING BEHIND MAKING THE BIKE RELATED TO
MIKE’S CHARACTER?Justin: Almost right away we knew that
this bike we were doing with Netflix would be Mike’s bike.
He is clearly the main character of Season 1 so his bike is the most
prominently shown bike as well as one of the mostinteresting bikes,
and it helped that it was a Sting-Ray. Then Milissa, our Director
of Marketing, and her team got involved and it was clear that everyone
was really excited about moving forward with Mike’s Bike.
CAN YOU TALK ABOUT THE SPECIFICS OF THE DESIGN OF MIKE’S BIKE?
Patrick: Netflix asked for it to feel very “in world,” that was the term they used.
So from across the room it should look like a replica and feel like it really is
Mike’s bike from the show. Taking that direction, we started making sure there
were the correct elements that are true to the bike you see in Seasons 1-2 of the
show.The white wall tires and the seat having a duct tape feel to it are both
directly taken from thebike that was onset. We used a material that looked like
duct tape. Then from there are some elements that weren’t on the bike in the
show, but made a lot of sense for this specific bike, such as a bike license
sticker that says Hawkins. Afterthat we started hiding things and
putting little surprises and Easter eggs on the bike. There is something under
the seat and something behind the chain guard that isn’t obvious at first glance.
We tried to do as much as we could to add layers to something so it felt like more
than a replica bike. As a fan of the show we knew fans would appreciate those
extra things, so it was a clear decision for us to do it this way.
WHO IS YOUR FAVORITE CHARACTER?
Even though the limited edition Stranger Things bike sold out, Schwinn
still has a number of kids' and adult men's and women's cruiser bikes that
remind any rider of a different time. Check out the Classic 1, the Perla, and
the Krate for nostalgic bikes that promise to stand out.
No comments:
Post a Comment